Lilyvale estate land for sale aerial photo

Case Study

Past Estate

Lilyvale

Lilyvale was a four-stage estate offering 82 fully serviced lots near a primary school and key shopping hubs. With diverse lot sizes and flexible building options, it appealed to a broad spectrum of buyers, from first-home owners to retirees.

Location Highlights

  • Next to a primary school

  • 5 minutes to Highfields Shopping Centres

  • 20 minutes to Toowoomba CBD

  • Bulk earthworks and retaining completed by the developer

  • Freedom to choose your own builder

Location

Lilyvale, 4352

Homesites

82 lots

Total Stages

4 stages - all sold out

Lot Sizes

578m² - 1,010m²

Results

  • All 4 stages sold out

  • Lots ranged from 578m² to 1,010m², offering flexibility to match different lifestyle needs

  • Consistently strong demand driven by affordability, location, and developer-completed earthworks

Why it worked

Lilyvale’s value proposition—affordable, build-ready land in a growing area—resonated deeply with a wide buyer base. Our strategy focused on highlighting convenience, flexibility, and charm, resulting in steady momentum across all stages.

Why Choose The Land Man Team?

We combine expertise, strategy, and the latest marketing techniques to deliver the best results for land developers in Toowoomba. By working with us, you’re not just selling land; you’re leveraging a comprehensive sales and marketing strategy that maximises visibility, attracts high-quality leads, and ensures you get the best possible return on your investment.

Brad Lipp and Corey Dunn - the land man team