Case Study
Alford Grove
Alford Grove is Toowoomba’s first masterplanned community, offering 314 homesites across a nature-integrated, walkable neighbourhood. Designed to foster a strong sense of community and long-term value, it attracted a diverse buyer mix including families, couples, and retirees.
Project Goals & Objectives:
Create a neighbourhood of high-quality, sustainable homes
Foster community and connection
Inspire a sense of pride in place
Key Features:
Toowoomba City’s first master-planned community
314 homesites across multiple stages (4 sold out)
5,000m² of open space and playgrounds
Tree-lined, walkable streets
Extensive parklands
5km of walk and bike trails
Playground and community BBQ areas
Cohesive street appeal via Alford Grove Design Guidelines
Scenic regional landscape setting
Results
5 stages sold out in a competitive market
Strong community appeal due to design guidelines and extensive green space
High demand driven by walkability, parklands, and lifestyle-focused amenities
Why it worked
By combining thoughtful urban design with lifestyle features and a clear brand identity, Alford Grove quickly gained traction with buyers seeking quality and connection. Our targeted marketing and engagement strategy ensured consistent stage sell-outs and strong word-of-mouth momentum.
Why Choose The Land Man Team?
We combine expertise, strategy, and the latest marketing techniques to deliver the best results for land developers in Toowoomba. By working with us, you’re not just selling land; you’re leveraging a comprehensive sales and marketing strategy that maximises visibility, attracts high-quality leads, and ensures you get the best possible return on your investment.
